Advertising

• Advertise across multiple channels – Promote your message via the website, app, and/or newsletters.

• Targeted advertising – Deploy ads based on time, audience, behavior, and interests. You can also link your ads to specific travel advice, based on starting point, destination, location, route, etc.

• Large and relevant reach – Reach various audiences who are actively searching for travel information.

• Visibility – Ads are displayed in prominent positions within the app and on the website.

• Results – We optimize your campaign for the best possible results.

Multiple target groups can be recognised within our visitors. Heavy users include students, young professionals, and business travellers. 9292 has a strong presence among the female target group, with a reach of 63% on desktop and an even higher percentage on the mobile apps. Via 9292, you can easily reach the average traveller on public transport. Travellers prefer our desktop channel for planning ahead, while the mobile apps are mostly used to access information on the go.

You can target users with a tailored message. 9292 offers the unique possibility to link an advertisement directly to a travel advice. For example, an advertisement can be displayed within a travel advice to or from a specific city. Targeting options include region, departure location, destination, a particular public transport operator, date, or time.

Advertisements are visible for at least 10 seconds on our homepage and more than 5 seconds on the travel advice page. Research by Tilburg University has found that the time on screen is the only measurable correlation that always occurs between a display advertisement and the conversion behind it. Therefore, a measurable impact is possible from just 5 seconds on screen. This gives a campaign on 9292.nl and in the 9292 app a high branding value.