Reach a multitude of public transport travellers
Advertise on our website and in our app
Link the advertisement to a travel advice based on location, time, route, and more.
9292 reaches millions of unique visitors per month on 9292.nl and in the 9292 app.
More than 3 million travel advices are requested per day. In addition to planning your trip, it is also possible to buy e-tickets for your entire journey with public transport. The all-in-one app means there are many points of possible contact between travellers and your advertisement.
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Target audience
Multiple target groups can be recognised within our visitors. Heavy users include students, young professionals, and business travellers. 9292 has a strong presence among the female target group, with a reach of 63% on desktop and an even higher percentage on the mobile apps. Via 9292, you can easily reach the average traveller on public transport. Travellers prefer our desktop channel for planning ahead, while the mobile apps are mostly used to access information on the go.
Branding value
Advertisements are visible for at least 10 seconds on our homepage and more than 5 seconds on the travel advice page. Research by Tilburg University has found that the time on screen is the only measurable correlation that always occurs between a display advertisement and the conversion behind it. Therefore, a measurable impact is possible from just 5 seconds on screen. This gives a campaign on 9292.nl and in the 9292 app a high branding value.
Targeting
You can target users with a tailored message. 9292 offers the unique possibility to link an advertisement directly to a travel advice. For example, an advertisement can be displayed within a travel advice to or from a specific city. Targeting options include region, departure location, destination, a particular public transport operator, date, or time.